Bibliophiles, now this is a Holiday tradition I could get used to!
In Iceland, the most popular Christmas gifts aren’t the latest iProducts or kitchen gadgets. They’re books. Each year, Iceland celebrates what’s known as “Jólabókaflóðið:” the annual Yule Book Flood.
Iceland’s long-running Christmas tradition involves books, bed, and chocolate—all our favorite things.
The holiday season is the Black Friday of the Icelandic publishing world—but it’s not just about one day. According to Reader’s Digest, at the beginning of November, each household in Iceland gets a copy of the Bokatidindi, the Iceland Publishers Association’s catalog of all the books that will be published that year, giving residents a chance to pick out holiday books for their friends and family.